{"title":"Intimate \u0026 Genital Eczema Care","description":"\u003cp\u003e\u003cstrong\u003eNatural, steroid-free care for intimate area eczema and itching — suitable for men, women, and children of all ages.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003epH 5.5 balanced, G6PD-safe, and designed for the thinnest, most sensitive skin on the body. Our Moisturising Zinc Oxide treats weeping and oozing without over-drying — unlike standard zinc pastes that crack delicate intimate skin.\u003c\/p\u003e","products":[{"product_id":"organic-baby-lotion","title":"Organic Baby Lotion | Baby Eczema Care","description":"\u003c!-- NEA Certification Badge \u0026 Schema — Ms. Chu --\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"name\": \"Organic Baby Lotion\",\n  \"url\": \"https:\/\/www.mschusoapandbeaut.com\/products\/organic-baby-lotion\",\n  \"hasCertification\": [\n    {\n      \"@type\": \"Certification\",\n      \"name\": \"NEA Seal of Acceptance\",\n      \"certificationIdentification\": \"NEA Seal of Acceptance™\",\n      \"issuedBy\": {\n        \"@type\": \"Organization\",\n        \"name\": \"National Eczema Association\",\n        \"url\": \"https:\/\/nationaleczema.org\",\n        \"logo\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/0569\/7496\/6831\/files\/national-eczema-association-logo.png?v=1778654446\"\n      },\n      \"about\": {\n        \"@type\": \"Thing\",\n        \"name\": \"Eczema-safe formulation — free from known eczema triggers (Ecz-clusion List), clinically tested for sensitive skin\"\n      },\n      \"certificationRating\": {\n        \"@type\": \"Rating\",\n        \"ratingValue\": \"Accepted\",\n        \"bestRating\": \"Accepted\"\n      }\n    },\n    {\n      \"@type\": \"Certification\",\n      \"name\": \"Dermatologist Approved\",\n      \"certificationIdentification\": \"Independent Laboratory Certification\",\n      \"issuedBy\": {\n        \"@type\": \"Organization\",\n        \"name\": \"Independent Dermatology Laboratory\"\n      },\n      \"about\": {\n        \"@type\": \"Thing\",\n        \"name\": \"Certified by independent laboratories and approved by dermatologists since brand inception\"\n      },\n      \"certificationRating\": {\n        \"@type\": \"Rating\",\n        \"ratingValue\": \"Accepted\",\n        \"bestRating\": \"Accepted\"\n      }\n    }\n  ]\n}\n\u003c\/script\u003e\n\u003cdiv style=\"display:flex; align-items:center; gap:16px; background-color:#f0f6ff; border:1px solid #c8ddf5; border-radius:10px; padding:16px 20px; margin:0 0 24px 0; flex-wrap:wrap;\"\u003e\n\u003ca href=\"https:\/\/www.mschusoapandbeaut.com\/blogs\/news\/what-the-nea-seal-of-acceptance-means-for-your-eczema-care-and-why-ms-chu-is-dermatologist-approved\" rel=\"noopener\" style=\"flex-shrink:0;\" target=\"_blank\" title=\"Learn about the NEA Seal of Acceptance\"\u003e\n\u003cimg alt=\"NEA Seal of Acceptance - National Eczema Association\" height=\"96\" loading=\"lazy\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0569\/7496\/6831\/files\/nea-seal-badge-accepted_56c61702-1603-4307-aec9-390e61daca16.png?v=1778654443\" style=\"display:block; width:80px; height:auto;\" width=\"80\"\u003e\n\u003c\/a\u003e\n\u003cdiv style=\"flex:1; min-width:200px;\"\u003e\n\u003cp style=\"margin:0 0 4px 0; font-weight:700; font-size:14px; color:#003a7a;\"\u003eNEA Seal of Acceptance™ \u0026amp; Dermatologist Approved\u003c\/p\u003e\n\u003cp style=\"margin:0; font-size:13px; line-height:1.5; color:#444;\"\u003eCertified by independent laboratories and approved by dermatologists \u003cstrong\u003esince day one\u003c\/strong\u003e. Awarded the \u003ca href=\"https:\/\/www.mschusoapandbeaut.com\/blogs\/news\/what-the-nea-seal-of-acceptance-means-for-your-eczema-care-and-why-ms-chu-is-dermatologist-approved\" style=\"color:#003a7a; text-decoration:underline;\"\u003eNational Eczema Association Seal of Acceptance™\u003c\/a\u003e — free from all known eczema triggers (Ecz-clusion List) and clinically tested safe for sensitive, eczema, and G6PD skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- END NEA Certification Badge --\u003e\n\u003ch2 id=\"tinymce_scroll_sign\"\u003eBenefits of Using Organic Baby Lotion\u003c\/h2\u003e\n\u003cp\u003eOrganic Baby Lotion is a rich and nourishing humectant for chapped and dried skin on the hands, face and body. The combination of organic cocoa butter, shea butter, aloe vera, oatmeal colloidal, calendula and chamomile oils work to soothe dry and itchy skin as well as to help skin replenish and nourish.\u003c\/p\u003e\n\u003cp\u003eExpiry Date: 12 months.\u003c\/p\u003e\n\u003ch3\u003eGentle and Safe for Baby's Skin\u003c\/h3\u003e\n\u003cp\u003eOur organic baby lotion is specifically formulated to be gentle and safe for your baby's delicate skin. Since it contains only natural ingredients, it is free from harsh chemicals that could cause irritation or allergies. Therefore, when you apply our baby lotion, you can rest assured that your little one's skin is receiving the best care possible. Regular use helps to maintain the skin's moisture and prevent dryness.\u003c\/p\u003e\n\u003ch3\u003eHydration and Nourishment\u003c\/h3\u003e\n\u003cp\u003eThis baby lotion not only hydrates but also nourishes the skin with vitamins and essential fatty acids. The carefully selected organic ingredients work together to create a soothing barrier that locks in moisture, making the lotion effective for daily use. Because of its lightweight formula, it absorbs quickly, leaving the skin feeling soft and refreshed. Your baby will love the gentle feeling of this lotion!\u003c\/p\u003e\n\u003ch3\u003eEco-Friendly and Sustainable\u003c\/h3\u003e\n\u003cp\u003eChoosing our organic baby lotion means you are also making an eco-friendly decision. Our products are made with sustainably sourced ingredients and come in recyclable packaging. Because we believe in protecting the planet for future generations, you can help make a difference while caring for your baby’s skin. So, you can use our baby lotion with peace of mind knowing it's good for both your child and the environment.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!-- NEA Internal Link Footer --\u003e\n\u003cdiv style=\"margin-top: 24px; padding: 14px 18px; background: #f8fbff; border-radius: 8px; border: 1px solid #dde8f5; font-size: 13px; color: #555; line-height: 1.6;\"\u003e\n\u003cstrong style=\"color: #003a7a;\"\u003eWhy is this product NEA Seal of Acceptance™ certified?\u003c\/strong\u003e\u003cbr\u003e\n  Learn how the National Eczema Association evaluates products, what the Ecz-clusion List means, and why Ms. Chu has been dermatologist approved since day one. \u003ca href=\"https:\/\/www.mschusoapandbeaut.com\/blogs\/news\/what-the-nea-seal-of-acceptance-means-for-your-eczema-care-and-why-ms-chu-is-dermatologist-approved\" style=\"color: #003a7a; font-weight: 600; text-decoration: underline;\"\u003eRead our full certification guide →\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c!-- END NEA Internal Link Footer --\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is the Organic Baby Lotion NEA Seal of Acceptance™ certified?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. The Ms. Chu Organic Baby Lotion is the only Ms. Chu product to hold the National Eczema Association (NEA) Seal of Acceptance™, the most rigorous eczema-safety certification in the US. It has passed the NEA's Ecz-clusion List screening and independent clinical safety testing for sensitive and eczema-prone skin.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is this baby lotion safe for newborns and G6PD babies?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. The Organic Baby Lotion is safe from birth and is formulated to be G6PD-safe — free from all known G6PD trigger ingredients including camphor, menthol, and synthetic fragrances. It is also steroid-free, paraben-free, and mineral-oil-free.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What are the key ingredients in the Organic Baby Lotion?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"The key active ingredients are shea butter, cocoa butter, colloidal oatmeal, and calendula extract. All ingredients are 100% plant-derived and food-grade, meeting ingestion-safety standards.\"\n      }\n    }\n  ]\n}\n\u003c\/script\u003e\n","brand":"Ms. Chu","offers":[{"title":"100mL","offer_id":40920261492783,"sku":"BABY-001-100","price":290.0,"currency_code":"HKD","in_stock":true},{"title":"200mL","offer_id":40920261525551,"sku":"BABY-001-200","price":540.0,"currency_code":"HKD","in_stock":true},{"title":"300mL","offer_id":40920261558319,"sku":"BABY-001-300N","price":810.0,"currency_code":"HKD","in_stock":true},{"title":"300mL Refill (Require 300mL pump to work)","offer_id":50503782170907,"sku":"BABY-001-300R","price":780.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0569\/7496\/6831\/files\/Organic-Baby-Lotion-_-Baby-Eczema-Care-Ms.-Chu-Soap-_-Beaut-268860760.jpg?v=1766392526"},{"product_id":"nourishing-body-wash","title":"Nourishing Body Wash | Eczema Skin Care | Hydrate Skin","description":"\u003ch2 id=\"tinymce_scroll_sign\"\u003eWhy Choose the Best Body Wash for Eczema?\u003c\/h2\u003e\n\u003cp\u003eThis plant-based organic body wash doesn't only nourish and soothe skin but also promote cell renewal to make your skin glow. Natural enzymes such as Tamarind Extract with enzyme, vitamins and minerals that strengthen body's skin barrier and hydrate skin, and Baobao protein that helps repair UV damages done to skin.\u003c\/p\u003e\n\u003cp\u003eExpiry Date: 12 months.\u003c\/p\u003e\n\u003ch3\u003eGentle Formulation for Sensitive Skin\u003c\/h3\u003e\n\u003cp\u003eChoosing the right body wash for eczema is crucial because sensitive skin requires extra care and gentle ingredients. This nourishing body wash is specially formulated to cleanse without stripping the skin’s natural moisture barrier. Free from harsh chemicals, fragrances, and dyes, it minimizes irritation and reduces eczema flare-ups. Its mild, soap-free formula effectively removes impurities while maintaining skin balance, making it ideal for daily use on eczema-prone skin.\u003c\/p\u003e\n\u003ch3\u003eHydrates and Restores Skin Barrier\u003c\/h3\u003e\n\u003cp\u003eMaintaining hydration is essential when managing eczema, and this body wash for eczema helps lock in moisture throughout the day. Enriched with natural emollients and skin-soothing ingredients, it penetrates deeply to restore and strengthen the skin barrier. By replenishing lost hydration, it reduces dryness, itching, and redness often associated with eczema. Regular use supports healthier, calmer skin, providing relief from discomfort and promoting long-term skin wellness.\u003c\/p\u003e\n\u003ch3\u003eClinically Tested and Dermatologist Approved\u003c\/h3\u003e\n\u003cp\u003eThis body wash for eczema is clinically tested to ensure safety and effectiveness on sensitive, eczema-prone skin. Dermatologist-approved, the product meets rigorous standards to prevent allergic reactions and skin irritation. Suitable for both adults and children, its gentle yet effective cleansing action promotes healthier skin without compromising on comfort. Choosing this body wash means trusting a product designed specifically with eczema care in mind.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Ms. Chu","offers":[{"title":"250mL","offer_id":40922058915887,"sku":"BODY-016-250","price":270.0,"currency_code":"HKD","in_stock":true},{"title":"700mL Refill","offer_id":50498396356891,"sku":"BODY-016-700","price":700.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0569\/7496\/6831\/files\/Father_s-Day-Limited-Set-Ms.-Chu-Soap-_-Beaut-263025975.jpg?v=1774108939"},{"product_id":"no-no-itchy-gel","title":"No No Itchy Gel | Anti Itch Eczema Cream | Contact Dermatitis","description":"\u003c!-- NEA Certification Badge \u0026 Schema — Ms. Chu --\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"name\": \"No No Itchy Gel\",\n  \"url\": \"https:\/\/www.mschusoapandbeaut.com\/products\/no-no-itchy-gel\",\n  \"hasCertification\": [\n    {\n      \"@type\": \"Certification\",\n      \"name\": \"NEA Seal of Acceptance\",\n      \"certificationIdentification\": \"NEA Seal of Acceptance™\",\n      \"issuedBy\": {\n        \"@type\": \"Organization\",\n        \"name\": \"National Eczema Association\",\n        \"url\": \"https:\/\/nationaleczema.org\",\n        \"logo\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/0569\/7496\/6831\/files\/national-eczema-association-logo.png?v=1778654446\"\n      },\n      \"about\": {\n        \"@type\": \"Thing\",\n        \"name\": \"Eczema-safe formulation — free from known eczema triggers (Ecz-clusion List), clinically tested for sensitive skin\"\n      },\n      \"certificationRating\": {\n        \"@type\": \"Rating\",\n        \"ratingValue\": \"Accepted\",\n        \"bestRating\": \"Accepted\"\n      }\n    },\n    {\n      \"@type\": \"Certification\",\n      \"name\": \"Dermatologist Approved\",\n      \"certificationIdentification\": \"Independent Laboratory Certification\",\n      \"issuedBy\": {\n        \"@type\": \"Organization\",\n        \"name\": \"Independent Dermatology Laboratory\"\n      },\n      \"about\": {\n        \"@type\": \"Thing\",\n        \"name\": \"Certified by independent laboratories and approved by dermatologists since brand inception\"\n      },\n      \"certificationRating\": {\n        \"@type\": \"Rating\",\n        \"ratingValue\": \"Accepted\",\n        \"bestRating\": \"Accepted\"\n      }\n    }\n  ]\n}\n\u003c\/script\u003e\n\u003cdiv style=\"display:flex; align-items:center; gap:16px; background-color:#f0f6ff; border:1px solid #c8ddf5; border-radius:10px; padding:16px 20px; margin:0 0 24px 0; flex-wrap:wrap;\"\u003e\n\u003ca href=\"https:\/\/www.mschusoapandbeaut.com\/blogs\/news\/what-the-nea-seal-of-acceptance-means-for-your-eczema-care-and-why-ms-chu-is-dermatologist-approved\" rel=\"noopener\" style=\"flex-shrink:0;\" target=\"_blank\" title=\"Learn about the NEA Seal of Acceptance\"\u003e\n\u003cimg alt=\"NEA Seal of Acceptance - National Eczema Association\" height=\"96\" loading=\"lazy\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0569\/7496\/6831\/files\/nea-seal-badge-accepted_56c61702-1603-4307-aec9-390e61daca16.png?v=1778654443\" style=\"display:block; width:80px; height:auto;\" width=\"80\"\u003e\n\u003c\/a\u003e\n\u003cdiv style=\"flex:1; min-width:200px;\"\u003e\n\u003cp style=\"margin:0 0 4px 0; font-weight:700; font-size:14px; color:#003a7a;\"\u003eNEA Seal of Acceptance™ \u0026amp; Dermatologist Approved\u003c\/p\u003e\n\u003cp style=\"margin:0; font-size:13px; line-height:1.5; color:#444;\"\u003eCertified by independent laboratories and approved by dermatologists \u003cstrong\u003esince day one\u003c\/strong\u003e. Awarded the \u003ca href=\"https:\/\/www.mschusoapandbeaut.com\/blogs\/news\/what-the-nea-seal-of-acceptance-means-for-your-eczema-care-and-why-ms-chu-is-dermatologist-approved\" style=\"color:#003a7a; text-decoration:underline;\"\u003eNational Eczema Association Seal of Acceptance™\u003c\/a\u003e — free from all known eczema triggers (Ecz-clusion List) and clinically tested safe for sensitive, eczema, and G6PD skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- END NEA Certification Badge --\u003e\n\u003ch2 id=\"tinymce_scroll_sign\"\u003eEffective Itchy Skin Gel for Sensitive Skin Care\u003c\/h2\u003e\n\u003cp\u003eSoothe Your Skin Naturally with No No Itchy Gel\u003c\/p\u003e\n\u003cp\u003eAre you tired of the constant battle with red, itchy, and irritated skin?\u003c\/p\u003e\n\u003cp\u003eEczema flare-ups can be frustrating and uncomfortable, leaving you searching for a solution that is both effective and gentle. Look no further than Ms. Chu's No No Itchy Gel, your trusted partner in achieving calm, healthy skin.\u003c\/p\u003e\n\u003cp\u003eOur No No Itchy Gel is a revolutionary \u003cstrong\u003efood-grade\u003c\/strong\u003e formula, meticulously crafted with the purest ingredients to provide instant and lasting \u003cstrong\u003eeczema relief.\u003c\/strong\u003e We understand the concerns of using harsh chemicals on your skin, which is why our gel is completely \u003cstrong\u003esteroid-free\u003c\/strong\u003e. This means you can soothe your skin without the worry of potential side effects, making it safe for even the most sensitive skin types, including children and babies.\u003c\/p\u003e\n\u003cp\u003eKey Benefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eImmediate Itch Relief:\u003c\/strong\u003e Our fast-acting formula gets to work right away, calming irritation and reducing the urge to scratch.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Hydration:\u003c\/strong\u003e The instant cooling, non-sticky gel penetrates deeply to moisturize and nourish dry, flaky skin, restoring its natural barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle \u0026amp; Safe:\u003c\/strong\u003e Being \u003cstrong\u003efood-grade\u003c\/strong\u003e and \u003cstrong\u003esteroid-free\u003c\/strong\u003e, it is the perfect choice for daily use on all skin types.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePromotes Healing: \u003c\/strong\u003eBy creating a protective layer, our gel helps to prevent further irritation and allows your skin to heal naturally.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e**Embrace the comfort of soothed skin and the confidence that comes with it.** With No No Itchy Gel, you are not just treating the symptoms; you are nurturing your skin back to health with a product that is as safe as it is effective. Say goodbye to the itch and hello to happy, healthy skin!\u003c\/p\u003e\n\u003cp\u003eThis natural gel helps soothe itchiness, and ingredients such as aloe vera, tea tree oil, calendula and chamomile oil moisturise skin and promote healing.\u003c\/p\u003e\n\u003cp\u003eExpiry Date: 6 months (30mL), 12 months (20mL, 100mL)\u003c\/p\u003e\n\u003ch3\u003eEffective Eczema Relief for Sensitive Skin\u003c\/h3\u003e\n\u003cp\u003eNo No Itchy Gel provides exceptional eczema relief without the harshness of steroids. It caters specifically to sensitive skin, ensuring effective alleviation from itchy skin problems. This gel is formulated with food-grade ingredients, which allows for a gentle touch, making it suitable for all ages, including children. Many users have reported a noticeable improvement in their skin condition shortly after use, which highlights its effectiveness.\u003c\/p\u003e\n\u003ch3\u003eNatural Ingredients for Skin Healing\u003c\/h3\u003e\n\u003cp\u003eThis product is packed with natural ingredients that work together to heal and soothe skin irritation. The gel not only alleviates the itching associated with eczema but also nurtures the skin's health with moisture and nourishment. Because the formula is free from harmful chemicals and additives, users can trust that they are applying safe products to their skin without any side effects.\u003c\/p\u003e\n\u003ch3\u003eEasy Application and Quick Relief\u003c\/h3\u003e\n\u003cp\u003eNo No Itchy Gel is designed for easy application, which makes it a convenient choice for busy households. The gel absorbs quickly into the skin, providing immediate relief from discomfort. Users appreciate that they can use it multiple times throughout the day without worrying about greasy residues. This makes it an ideal option for on-the-go families dealing with eczema flare-ups.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 20px; padding: 15px; background: #f9f6f2; border-radius: 8px; border-left: 4px solid #5c7a5c;\"\u003e\n\u003ch3 style=\"margin-top: 0;\"\u003eRelated Guide\u003c\/h3\u003e\n\u003cp\u003eStruggling with eczema itch? Read our complete guide: \u003ca href=\"\/en-au\/blogs\/news\/eczema-itch-relief-how-to-break-the-itch-scratch-cycle-naturally\" rel=\"noopener\" target=\"_blank\"\u003e\u003cstrong\u003eEczema Itch Relief: How to Break the Itch-Scratch Cycle Naturally\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFast-Acting Formula for Immediate Itch Relief\u003c\/h3\u003e\n\u003cp\u003eNo No Itchy Gel is specially formulated as a fast-acting itchy skin gel to provide immediate soothing relief from persistent itching caused by eczema, contact dermatitis, or other skin irritations. Its gentle ingredients penetrate quickly to calm redness and reduce the urge to scratch, helping to prevent further skin damage. Suitable for all skin types, this gel acts quickly without leaving sticky residue or discomfort, making it an essential part of your skincare routine when battling itchy, irritated skin.\u003c\/p\u003e\n\u003ch3\u003eSafe and Gentle Ingredients for Sensitive Skin\u003c\/h3\u003e\n\u003cp\u003eThis itchy skin gel contains a blend of safe, dermatologist-recommended ingredients designed to soothe sensitive and inflamed skin without irritation. Free from harsh chemicals and allergens, No No Itchy Gel supports skin healing while reducing inflammation. Its non-greasy formula is ideal for frequent use on sensitive areas affected by eczema or contact dermatitis, offering a natural yet powerful approach to managing itchiness and supporting skin recovery.\u003c\/p\u003e\n\u003ch3\u003eVersatile Use for Various Skin Conditions\u003c\/h3\u003e\n\u003cp\u003eNo No Itchy Gel is a versatile product suitable for treating a wide range of itchy skin conditions, including eczema flare-ups, allergies, insect bites, and contact dermatitis. Its calming properties help restore skin comfort and improve the overall appearance of inflamed, irritated areas. Easy to apply and quickly absorbed, this gel provides ongoing itch relief while promoting healthier skin. It is a reliable solution for anyone seeking effective and gentle treatment for itchy skin.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eSoothing Relief for Sensitive and Irritated Skin\u003c\/h3\u003e\n\u003cp\u003eNo No Itchy Gel is specifically formulated as an itchy skin gel for sensitive skin, offering gentle but effective relief. This anti-itch eczema cream targets redness, inflammation, and discomfort commonly associated with eczema and contact dermatitis. Using natural and dermatologically tested ingredients, the gel helps calm irritated skin without causing further sensitivity or dryness. It penetrates quickly to provide immediate soothing sensations that restore skin comfort and reduce scratching urges.\u003c\/p\u003e\n\u003ch3\u003eSafe and Gentle Formula for Daily Use\u003c\/h3\u003e\n\u003cp\u003eThis itchy skin gel for sensitive skin is free from harsh chemicals and fragrances that can worsen skin irritation. Its hypoallergenic formulation makes it suitable for daily use on all sensitive skin types, including children's delicate skin. The non-greasy texture absorbs swiftly without clogging pores, protecting the skin barrier while improving hydration. Consistent use promotes long-term skin health and prevents flare-ups of eczema and contact dermatitis symptoms.\u003c\/p\u003e\n\u003ch3\u003eMulti-Purpose Application for Various Skin Conditions\u003c\/h3\u003e\n\u003cp\u003eNo No Itchy Gel is versatile and effective for a range of common itchy skin issues beyond eczema and dermatitis. It can be applied to insect bites, allergic reactions, or dry patches where itching causes discomfort. The cooling effect helps reduce swelling and calms nerve endings in sensitive skin areas, resulting in lasting itch relief. This makes it an ideal go-to gel for families needing a dependable solution for everyday skin irritations.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!-- NEA Internal Link Footer --\u003e\n\u003cdiv style=\"margin-top: 24px; padding: 14px 18px; background: #f8fbff; border-radius: 8px; border: 1px solid #dde8f5; font-size: 13px; color: #555; line-height: 1.6;\"\u003e\n\u003cstrong style=\"color: #003a7a;\"\u003eWhy is this product NEA Seal of Acceptance™ certified?\u003c\/strong\u003e\u003cbr\u003e\n  Learn how the National Eczema Association evaluates products, what the Ecz-clusion List means, and why Ms. Chu has been dermatologist approved since day one. \u003ca href=\"https:\/\/www.mschusoapandbeaut.com\/blogs\/news\/what-the-nea-seal-of-acceptance-means-for-your-eczema-care-and-why-ms-chu-is-dermatologist-approved\" style=\"color: #003a7a; font-weight: 600; text-decoration: underline;\"\u003eRead our full certification guide →\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c!-- END NEA Internal Link Footer --\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is No No Itchy Gel safe for babies and steroid-free?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. No No Itchy Gel is completely steroid-free and safe for babies from birth. It uses food-grade aloe vera, tea tree, calendula, and chamomile to soothe itch and inflammation without steroids, synthetic fragrances, or parabens.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Can No No Itchy Gel be used for contact dermatitis and eczema?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. No No Itchy Gel is formulated to relieve itch and soothe inflammation associated with eczema, contact dermatitis, insect bites, and general skin irritation. It is suitable for all skin types including sensitive and G6PD-affected skin.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is No No Itchy Gel G6PD-safe?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. No No Itchy Gel is G6PD-safe. It does not contain camphor, menthol, or any synthetic fragrance compounds known to trigger G6PD deficiency reactions.\"\n      }\n    }\n  ]\n}\n\u003c\/script\u003e\n","brand":"Ms. Chu","offers":[{"title":"30mL","offer_id":41021827088431,"sku":"BODY-001-030","price":150.0,"currency_code":"HKD","in_stock":true},{"title":"20mL","offer_id":41021827121199,"sku":"BODY-001-020","price":110.0,"currency_code":"HKD","in_stock":true},{"title":"100mL","offer_id":41021827153967,"sku":"BODY-001-100","price":410.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0569\/7496\/6831\/files\/No-No-Itchy-Gel-Ms.-Chu-Soap-_-Beaut-76959580.jpg?v=1743004925"},{"product_id":"baby-shampoo-body-wash","title":"Baby Shampoo \u0026 Body Wash | Baby Eczema Care","description":"\u003ch2 id=\"tinymce_scroll_sign\"\u003eWhy Choose Our Baby Shampoo for Sensitive and Eczema-Prone Skin?\u003c\/h2\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis advanced formula retains the soothing effect of our original Baby Shampoo \u0026amp; Wash, the addition of moisturising factors such as Aloe Vera Leaf Juice and Lecithin make this formulation even more nourishing and suitable for dry seasons.\u003c\/p\u003e\n\u003cp\u003eBaby Shampoo \u0026amp; Body Wash Refill Size 700mL is available \u003ca href=\"https:\/\/www.mschusoapandbeaut.com\/collections\/all-products\/products\/baby-shampoo-body-wash-refill-pack\" target=\"_blank\" title=\"Baby Shampoo \u0026amp; Body Wash Refill Pack\" rel=\"noopener\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eExpiry Date: 12 months.\u003c\/p\u003e\n\u003ch3\u003eGentle and Safe Formula for Delicate Baby Skin\u003c\/h3\u003e\n\u003cp\u003eOur baby shampoo is specially formulated with gentle, plant-based ingredients that cleanse without irritation. Designed for delicate, sensitive skin, it is free from harsh chemicals such as sulfates, parabens, and artificial fragrances. This ensures your baby’s scalp and skin remain soft and nourished after every bath. The balanced pH protects the natural moisture barrier, making it ideal not only for daily cleansing but also for babies with eczema or dermatitis prone skin.\u003c\/p\u003e\n\u003ch3\u003eSoothes and Protects Baby Eczema\u003c\/h3\u003e\n\u003cp\u003eUnderstanding that babies with eczema require extra care, our baby shampoo includes soothing ingredients like oat extract and aloe vera. These natural components calm irritation and reduce redness while gently cleansing away dirt and impurities. This makes our shampoo an excellent choice for parents seeking effective eczema care without exposing their baby to harsh detergents or allergens. Regular use helps maintain skin comfort and promotes healing.\u003c\/p\u003e\n\u003ch3\u003eMulti-Use Baby Shampoo and Body Wash\u003c\/h3\u003e\n\u003cp\u003eConveniently designed as a combined baby shampoo and body wash, this product simplifies bath time while ensuring comprehensive care. It effectively cleans hair and skin, softening both with a mild lather that rinses easily. The hypoallergenic formula minimizes the risk of allergic reactions, making it suitable for newborns and toddlers alike. Its calming scent and gentle cleansing properties support a relaxing and enjoyable bathing experience for babies and parents.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Ms. Chu","offers":[{"title":"250mL","offer_id":41258074964015,"sku":"BABY-002-250","price":210.0,"currency_code":"HKD","in_stock":true},{"title":"700mL Refill","offer_id":50498324726043,"sku":"BABY-010-700","price":540.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0569\/7496\/6831\/files\/Baby-Shampoo-_-Body-Wash-Ms.-Chu-Soap-_-Beaut-76731675.jpg?v=1743004968"},{"product_id":"moisturising-zinc-oxide","title":"Moisturising Zinc Oxide | Dyshidrosis Eczema Cream | Anti-Itch \u0026 Flammatory","description":"\u003c!-- NEA Certification Badge \u0026 Schema — Ms. Chu --\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"name\": \"Moisturising Zinc Oxide\",\n  \"url\": \"https:\/\/www.mschusoapandbeaut.com\/products\/moisturising-zinc-oxide\",\n  \"hasCertification\": [\n    {\n      \"@type\": \"Certification\",\n      \"name\": \"NEA Seal of Acceptance\",\n      \"certificationIdentification\": \"NEA Seal of Acceptance™\",\n      \"issuedBy\": {\n        \"@type\": \"Organization\",\n        \"name\": \"National Eczema Association\",\n        \"url\": \"https:\/\/nationaleczema.org\",\n        \"logo\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/0569\/7496\/6831\/files\/national-eczema-association-logo.png?v=1778654446\"\n      },\n      \"about\": {\n        \"@type\": \"Thing\",\n        \"name\": \"Eczema-safe formulation — free from known eczema triggers (Ecz-clusion List), clinically tested for sensitive skin\"\n      },\n      \"certificationRating\": {\n        \"@type\": \"Rating\",\n        \"ratingValue\": \"Accepted\",\n        \"bestRating\": \"Accepted\"\n      }\n    },\n    {\n      \"@type\": \"Certification\",\n      \"name\": \"Dermatologist Approved\",\n      \"certificationIdentification\": \"Independent Laboratory Certification\",\n      \"issuedBy\": {\n        \"@type\": \"Organization\",\n        \"name\": \"Independent Dermatology Laboratory\"\n      },\n      \"about\": {\n        \"@type\": \"Thing\",\n        \"name\": \"Certified by independent laboratories and approved by dermatologists since brand inception\"\n      },\n      \"certificationRating\": {\n        \"@type\": \"Rating\",\n        \"ratingValue\": \"Accepted\",\n        \"bestRating\": \"Accepted\"\n      }\n    }\n  ]\n}\n\u003c\/script\u003e\n\u003cdiv style=\"display:flex; align-items:center; gap:16px; background-color:#f0f6ff; border:1px solid #c8ddf5; border-radius:10px; padding:16px 20px; margin:0 0 24px 0; flex-wrap:wrap;\"\u003e\n\u003ca href=\"https:\/\/www.mschusoapandbeaut.com\/blogs\/news\/what-the-nea-seal-of-acceptance-means-for-your-eczema-care-and-why-ms-chu-is-dermatologist-approved\" rel=\"noopener\" style=\"flex-shrink:0;\" target=\"_blank\" title=\"Learn about the NEA Seal of Acceptance\"\u003e\n\u003cimg alt=\"NEA Seal of Acceptance - National Eczema Association\" height=\"96\" loading=\"lazy\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0569\/7496\/6831\/files\/nea-seal-badge-accepted_56c61702-1603-4307-aec9-390e61daca16.png?v=1778654443\" style=\"display:block; width:80px; height:auto;\" width=\"80\"\u003e\n\u003c\/a\u003e\n\u003cdiv style=\"flex:1; min-width:200px;\"\u003e\n\u003cp style=\"margin:0 0 4px 0; font-weight:700; font-size:14px; color:#003a7a;\"\u003eNEA Seal of Acceptance™ \u0026amp; Dermatologist Approved\u003c\/p\u003e\n\u003cp style=\"margin:0; font-size:13px; line-height:1.5; color:#444;\"\u003eCertified by independent laboratories and approved by dermatologists \u003cstrong\u003esince day one\u003c\/strong\u003e. Awarded the \u003ca href=\"https:\/\/www.mschusoapandbeaut.com\/blogs\/news\/what-the-nea-seal-of-acceptance-means-for-your-eczema-care-and-why-ms-chu-is-dermatologist-approved\" style=\"color:#003a7a; text-decoration:underline;\"\u003eNational Eczema Association Seal of Acceptance™\u003c\/a\u003e — free from all known eczema triggers (Ecz-clusion List) and clinically tested safe for sensitive, eczema, and G6PD skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- END NEA Certification Badge --\u003e\n\u003ch2 id=\"tinymce_scroll_sign\"\u003eDiscover the Benefits of Our Eczema Relief Cream\u003c\/h2\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis plant-based, 100% natural and gentle  Hydrating Zinc Oxide Cream creates barrier to protect skin from moisture damage, it's functions are: 1. helps to sooth conditions  such as weeping eczema that oozes, speed up recovery  2. soothes itchiness, anti-flammatory, antifungal, antibacterial 3. works for acne skin.\u003c\/p\u003e\n\u003cp\u003eExpiry Date: 12 months\u003c\/p\u003e\n\u003ch3\u003ePowerful Soothing with Zinc Oxide\u003c\/h3\u003e\n\u003cp\u003eOur eczema relief cream prominently features zinc oxide, a naturally calming ingredient known for its skin-protective properties. Zinc oxide forms a gentle barrier on the skin that helps shield irritated areas from external irritants while soothing inflamed patches associated with eczema and dyshidrosis. This barrier effect also supports natural healing by minimizing moisture loss and reducing redness. As a moisturizing zinc oxide formula, it nourishes dry, itchy skin making it ideal for daily use to relieve discomfort and restore skin’s balance.\u003c\/p\u003e\n\u003ch3\u003eEffective Anti-Itch and Inflammation Control\u003c\/h3\u003e\n\u003cp\u003eItching and inflammation are common symptoms of eczema that can severely impact daily comfort. This eczema relief cream is formulated to provide immediate anti-itch comfort, calming irritated skin and breaking the itch-scratch cycle. Its anti-inflammatory components work synergistically with zinc oxide to reduce swelling and redness, speeding up skin recovery. Regular application helps soothe flare-ups and prevent further irritation, providing long-lasting relief for sensitive and reactive skin types prone to eczema and dyshidrosis.\u003c\/p\u003e\n\u003ch3\u003eMoisturising Formula for Lasting Skin Hydration\u003c\/h3\u003e\n\u003cp\u003eMaintaining skin hydration is crucial in managing eczema symptoms and preventing flare-ups. This eczema relief cream combines moisturizing ingredients that penetrate deeply to hydrate dry, compromised skin. By replenishing moisture, the cream helps restore the skin’s natural protective barrier and improves overall texture and softness. Its non-greasy formula absorbs quickly, leaving skin feeling comfortable and nourished without residue, making it suitable for sensitive skin and children. Daily use promotes healthier, more resilient skin over time.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!-- NEA Internal Link Footer --\u003e\n\u003cdiv style=\"margin-top: 24px; padding: 14px 18px; background: #f8fbff; border-radius: 8px; border: 1px solid #dde8f5; font-size: 13px; color: #555; line-height: 1.6;\"\u003e\n\u003cstrong style=\"color: #003a7a;\"\u003eWhy is this product NEA Seal of Acceptance™ certified?\u003c\/strong\u003e\u003cbr\u003e\n  Learn how the National Eczema Association evaluates products, what the Ecz-clusion List means, and why Ms. Chu has been dermatologist approved since day one. \u003ca href=\"https:\/\/www.mschusoapandbeaut.com\/blogs\/news\/what-the-nea-seal-of-acceptance-means-for-your-eczema-care-and-why-ms-chu-is-dermatologist-approved\" style=\"color: #003a7a; font-weight: 600; text-decoration: underline;\"\u003eRead our full certification guide →\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c!-- END NEA Internal Link Footer --\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is Moisturising Zinc Oxide used for?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Moisturising Zinc Oxide is a non-nano, food-grade zinc oxide cream formulated to relieve rash, eczema, dyshidrotic (hand) eczema, and inflamed or irritated skin. It creates a protective barrier while delivering anti-inflammatory and antimicrobial benefits.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is the Zinc Oxide cream safe for babies and G6PD individuals?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. The Moisturising Zinc Oxide uses non-nano, food-grade zinc oxide and is safe for babies and G6PD individuals. It is steroid-free, fragrance-free, and free from all known G6PD trigger ingredients.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Can Moisturising Zinc Oxide be used for dyshidrotic (hand) eczema?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. Moisturising Zinc Oxide is one of Ms. Chu's recommended products for dyshidrotic eczema (pompholyx). The zinc oxide provides anti-inflammatory relief while the plant-based moisturisers help repair the skin barrier on hands and fingers.\"\n      }\n    }\n  ]\n}\n\u003c\/script\u003e\n","brand":"Ms. Chu","offers":[{"title":"30mL","offer_id":41258088923183,"sku":"BABY-009-030","price":230.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0569\/7496\/6831\/files\/Moisturising-Zinc-Oxide-Ms.-Chu-Soap-_-Beaut-76747723.jpg?v=1743004997"},{"product_id":"baby-bottom-cream","title":"Baby Natural Bottom Cream | Diaper Rash Relief | Natural Zinc Oxide","description":"\u003ch2 id=\"tinymce_scroll_sign\"\u003eWhy Choose Our Diaper Rash Cream for Your Baby?\u003c\/h2\u003e\n\u003cp\u003eHighly functional and effective Baby Bottom Cream is a meticulously formulated plant-based solution that is 100% natural and exceptionally gentle. Specifically designed to cater to the delicate skin of your new born and baby's bottom, this premium cream works tirelessly to prevent, relieve, and repair symptoms of irritation, diaper rash and redness, ensuring your baby's comfort and skin health.\u003c\/p\u003e\n\u003cp\u003e100% Plant Based Protection with Organic Jojoba Oil,  Aloe Leaf Juice, and Zinc Oxide to protect your baby's skin against dampness and rash.\u003c\/p\u003e\n\u003cp\u003eFree from synthetic compounds such as preservatives, fragrance or toxic chemicals, our ingredients are carefully selected to care for delicate skin of the diaper area.\u003c\/p\u003e\n\u003cp\u003eExpiry Date: 12 months\u003c\/p\u003e\n\u003ch3\u003eNatural Ingredients for Safe and Gentle Care\u003c\/h3\u003e\n\u003cp\u003eOur diaper rash cream contains natural zinc oxide, which provides a protective barrier to soothe and heal your baby’s sensitive skin without harsh chemicals. Formulated with gentle, skin-friendly ingredients, this diaper rash cream helps to prevent irritation and supports skin repair. The cream is free from parabens, fragrances, and artificial colors, making it ideal for daily use on delicate baby skin. It’s perfect for parents seeking a safe, natural solution for diaper rash relief while maintaining your baby's overall skin health.\u003c\/p\u003e\n\u003ch3\u003eEffective Diaper Rash Relief You Can Trust\u003c\/h3\u003e\n\u003cp\u003eThis diaper rash cream is specially designed to provide quick and long-lasting relief from the discomfort caused by diaper rash. The natural zinc oxide acts as a healing agent that soothes redness, inflammation, and irritation, allowing your baby to feel comfortable and happy. Its thick yet non-greasy texture ensures easy application and stays in place to protect the skin from moisture. Trusted by parents, this cream is an essential item for diaper changes and helps keep your baby’s skin calm and rash-free.\u003c\/p\u003e\n\u003ch3\u003eEasy to Use and Suitable for Daily Application\u003c\/h3\u003e\n\u003cp\u003eOur diaper rash cream is easy to apply during every diaper change, forming a breathable and gentle barrier that helps protect the skin from wetness and irritants. The cream’s mild formulation suits newborns and babies with sensitive skin, ensuring no stinging or discomfort upon application. It absorbs quickly and does not leave a heavy residue, making diaper changes smoother and less stressful. For best results, apply generously on clean, dry skin to promote faster healing and prevent future rashes.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Ms. Chu","offers":[{"title":"30mL","offer_id":49652421656859,"sku":"BABY-012-030","price":280.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0569\/7496\/6831\/files\/Baby-Bottom-Cream-Ms.-Chu-Soap-_-Beaut-236485778.jpg?v=1731990949"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0569\/7496\/6831\/collections\/intimate-eczema-care-3-groups.png?v=1780497020","url":"https:\/\/www.mschusoapandbeaut.com\/en-au\/collections\/intimate-genital-eczema-care.oembed","provider":"Ms. Chu","version":"1.0","type":"link"}